Effective Billboard Advertising Design Tips
How to create an effective outdoor advertising design
Change the visual landscape of the environment. Make headlines. Utilize the latest technologies. Exceptional outdoor advertising design has the ability to do all that and more.
When created successfully, outdoor ads become a part of a city’s visual landscape. Learn the simple rules behind creating the most effective ads, what creative possibilities set outdoor advertising apart from other media and how our creative services can take your advertising further.
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Effective Billboard, Transit and Airport Advertising Designs
Keep Your Outdoor Advertising Design Simple
Outdoor advertisements should be straightforward and to the point. Go with one creative idea. In many cases, billboards, transit and airport ads are used to help your audience get somewhere or suggest what they should be doing. Resist the urge to pack a lot of information onto a billboard. If you keep the message simple, you’ll get a better response. Because our audience is mobile, exposure time is typically four to five seconds. So say it loud and say it clear and in seven words or less.
Use Readable Fonts
Fonts selected for outdoor ad designs must be easy to read from variable distances. Use large, legible typefaces. Fonts with thin strokes or ornate script will be difficult to read, so stay away from those. Adequate spacing between letters, words and lines will enhance visibility. Another tip: words with both upper and lower case characters are generally easier to read than all uppercase characters. Download Letter Height Guide »