FOOT OVER BRIDGES MAKES FOR AN EXCELLENT ADVERTISING OPPORTUNITY AS THEY ARE OFTEN CONSTRUCTED OVER VARIOUS AREAS, USUALLY TO PASS THROUGH A BUSY ROAD OR A RAILWAY TRACK WHERE THERE IS A LARGE NUMBER OF FOOTFALLS AND OFTEN USED BY A VERY LARGE NUMBER OF PEOPLE. FOOT OVER BRIDGE ADVERTISEMENT IS DONE WITH THE AIM THAT THE ADVERTISERS BENEFIT FROM BOTH THE PEDESTRIAN FOOTFALL AS WELL AS THE PASSING VEHICLES.